Posted on Nov 18, 2020

Allan Segal, Online Marketing Consultant

Why It’s Important to Have a Secure Website
There is a long list of issues that can arise from having an insecure website.
Without the proper security measures, you and your site visitors may be more prone to viruses. It could also have a severe impact on your website’s ability to rank on search engines like Google.
You will also be more likely to lose business and revenue instead of seeing sales and conversions from your landing pages and others.
Five biggest benefits of having a website that is secure.
1. Build Trust from Site Visitors
Ensuring that you have a secure website will make it more trustworthy. Instead of the “not secure” message next to your URL, there will be a lock symbol showing the connection is secure to the website.
2. Gain Search Engine Authority
Not only will you develop trust from people who visit the site but your Google ranking will also benefit. Fixing site not secure issues is a great way to boost your SEO authority.
3. Provide Safety for You and Site Visitors
Did you know that hackers attack websites across the internet an average of once every 39 seconds?
4. Experience Higher Conversions
A lack of security on your website could lead most people to leave the page before they even get the chance to look at what you have to offer.
5. Avoid Security Cleanup
It is much more expensive to repair a website or remove viruses than it is to secure your site upfront. Take the extra step to add site security before it’s too late.
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